Fred Herzog . Pioneer of Colour
A retrospective
C/O Berlin . International Forum For Visual Dialogues
Fred Herzog: Man with bandage
1968 © Fred Herzog / C/O Berlin
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For the first time in Germany, C/O Berlin is presenting some 80 master works by the Canadian photographer and colour photography pioneer Fred Herzog.
Life is colourful, but black and white is more realistic. For a long time colour photography was not valued particularly highly. Black and white pictures were the only ones with an undisputed claim to be seen as art. Artistic colour photography was banal and amateurish, a commercial and dilettant medium. The pictures make a curiously familiar impression, so playing with the judgment of viewers who will find it difficult to say whether they may not have seen them before, in a family album or museum. Are these really just snapshots or the work of an artist? Are the intensive colours the result of poor film quality, or are they intentional?
At the beginning of the fifties Fred Herzog started to revolutionise these established modes of vision and academic opinions. As a pioneer of colour photography, he perfected a new way of seeing. His motifs are the streets of Vancouver, supermarkets, fuel stations, bars, urban clubs, landscapes and he keeps coming back to the people around him. These are the heights and the depths of the American dream.
Theme
New pictorial worlds, new techniques
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Artist(s)
Fred Herzog
Curator(s)
Felix Hoffmann
Duration of the exhibition
6.11.2010 - 9.01.2011
Vernissage
5.11.2010, 19 h
Opening times
Mo-So 11-20 h
Location
C/O Berlin . International Forum For Visual Dialogues
Oranienburger Straße 35/36 (Postfuhramt)
10117 Berlin
T 0049 30 28091925
Public transport connections
U6 Oranienburger Tor
S1, S2, S25 Oranienburger Str.
Bus 240
Tram M1, M6, 12, 50
Map:
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