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For 54 years, the Professional Association of Freelance Photographers and Film Designers (BFF) has stood for outstanding commercial photography. Its members see themselves primarily as image creators; they make no distinction between advertising and art. What once began as an editorial or advertising assignment often finds its way into museums and galleries. For the exhibition Touché – A BFF Production Chain on the Subject of Touch, this strength is implemented methodically by bringing together free and applied photography: the 61 participating BFF photographers form a production chain in which each link refers to the previous work and finds its own approach to the topic. From honorary member to BFF junior, all members share a passionate pursuit of the optimal image. Thus, already in the development process, the exhibition theme entails a constructive cohesion and a touching upon various positions and visual languages.