The Polaroid process revolutionized photography. Anyone who has ever used the camera will never forget the smell of the developing emulsion and their fascination with the instant photo. Helmut Newton also loved taking pictures with a Polaroid. He began using the technology extensively in the 1970s, especially during fashion shoots. At the heart of this, as he himself once put it in an interview, was an impatient desire to find out immediately how a situation would look as an image. In this sense, a Polaroid is like a sketch of ideas; it tests a specific lighting situation and composition. At the same time, Polaroids held a wide appeal for many photographers working artistically, particularly because of their object-like nature and the possibility of using the image experimentally. Helmut Newton’s Polaroids are complemented by the work groups of numerous colleagues, including Pola Sieverding, Maurizio Galimberti, Sheila Metzner, Charles Johnstone, and Marike Schuurman. Through a cooperation with WestLicht/OstLicht Vienna, which allowed curator Matthias Harder to choose works from their huge Polaroid collection, the exhibition presents a range of Polaroid processes and photo sizes as well as experimentally reworked individual prints and entire tableaux.